Plonked on the couch watching Rage and MTV, his mother walks in. She’s had enough.

“Get a job”.

“I’m going to put videos on Youtube for a job” he responds, many years later.

“You’re a fucking idiot” mother replies.

But over the last chunk of time I have built and sold two production businesses, created award winning web series and made hundreds of videos for bands and brands.

And now with the influence of Reels and TikTok, everyone wants all the colour and artistry that was born from music videos to connect with audiences like never before.

I’ll do that for you and I’ll smugly point out to Mother that she has no vision. WHO’S THE IDIOT NOW MUM